Search Engine Optimization In The Future
Search Engine Optimization Developments in 2015
When it comes to SEO, changes take place all the time. With Google constantly adjusting their algorithm in order to improve their results, traditional SEO staple techniques have been rendered obsolete. New methods of optimizing websites come up and gain popularity. The implication is that new SEO methods that will surprise even the professionals are on the way.
What trends will take the spotlight in SEO utilization and application in 2015? There are trends which began in 2014 that will continue to evolve and enable improved marketing practices and website optimization.
Mobile Optimization Will Continue To Grow In Importance
Any businesses who don’t optimize their websites for viewing on mobile devices are going to miss out on the chance to easily improve their ranking with the web’s most popular search engines.
When it comes to shopping online, studies show that four out of five US customers access such shopping via their smartphones. In January 2014, 55% of American internet usage came from smart phones. That was the first time this had ever happened. The popularity of Smartphones and tablets does not show any signs of slowing down. Therefore, we can safely say that 2015 will be the year of mobile website design.
Mobile website optimization focuses around clear responsive pages which quickly load on mobile devices. Since website experience is the determining factor for the successful SEO, websites that will easily be accessed on mobile devices will attract more traffic.
Keywords Will Lose Some Of Their Importance
In past years, keywords were a central focus for online content. Slowly but surely, these have lost a lot of their importance.
The user’s online experience is once more becoming the focus with quality content and online reputation establishment. The frequency of keywords is not the primary consideration in the content creation of today and the future. Quality of the content and number of words are important.
These days, visitors like to become part of a site or brand, and interact with it. Such a goal can be reached through attention-worthy content. On top of that, unique and well-written content also leads to more engagement from the audience. As such, the more time spent exploring a site, the greater the impact on search engine positioning will be.
Multimedia Is The Way To Go
Text will keep being important, but multimedia content is starting to gain in popularity.
The attention span of today’s audience could be said to be relatively short. Videos, slideshows and infographics are very efficient ways to draw attention to your content.
By using different types of content, the engagement can be increased even more. Multimedia content is ideally suited to being spread virally. People like to share videos on social networks. All of these factors, which include shares and likes, all cumulatively add to the potency of a search engine optimization strategy.
Those who are not currently taking full advantage of multimedia content may want to give it a try in 2015. Attention given to multimedia efforts will pay for itself in terms of better rankings and more traffic.
In 2015, the focus from an SEO perspective will be on quality content and user experience. The websites that perform the best in 2015 will be those that provide visitors with what they were looking for and what they want. The number of Internet users and the amount of time spent on the Internet will continue growing in the near future. By being conscious and sensitive to their needs while keeping up to date on the latest practices in the SEO field, one will build a solid online presence that will keep their audience satisfied.